I just love this article about app development, and I am linking to it here so I can come back to it and refer my employer to it at some time. It is absolutely ridiculous that I am expected to jump in Photoshop and skin a product before we even know what it is, what it does, or what problem it will solve. How do I communicate this to a shop full of people and a boss that doesn’t know what a user profile is? It is so frustrating.
