Target Audiences
How will people look for the client on the Internet? What will they search for? The client is a contractor, and his specialty is to step in and cleanup problems other contractors left behind. I tried searching for “contractor troubles”, “contractor wrongs”, “contractor mess ups”, “contractor hell”. Research shows nobody (zero) searches for these so it’s better to pick your keywords on words that people do search on. Some possible keywords found:
Search Terms
| Search Terms | Competition | Local Monthly Searches |
| Contractor Problems | Low | 880 |
| Contract for Contractors | Low | 201,000 |
| Contractor Management | Medium | 8,100 |
| Entitlements | Low | 110,000 |
| Land Planning | Low | 18,100 |
| Land Development | Low | 49,500 |
| Community Master Planning | Low | 170 |
| Land Acquisition | Low | 14,800 |
| Managing Construction | Low | 1,300 |
| Sustainable Land | Low | 2,900 |
This means we should consider optimizing some of the content to match these terms in an effort to grab some of the already existing traffic for these areas. More research can be done on keywords as they surface.
